Pay-Per-Click
Management | Pay-Per-Click
Management Reporting
 Pay
per click advertising programs get your web site prominently placed in the search
engines' sponsored results. We target Google
AdWords and Overture, which supply their top
pay per click listings to virtually all of the most-used
engines. We bid for rankings, and pay the bid amount
when a visitor clicks through and goes to your site.
Our pay per click advertising program services includes:
- Search Term Research, where we analyze hundreds of potential search terms relevant
to your business to determine which terms are being
used the most. We then consider the bid amount to
find search terms that are within your particular
per click budget range.
- A Campaign Recommendation,
setup of PPC ads on Google Adwords and Overture.
Along with the recommended bid amount, data provided
includes projected rankings, click-through rates,
number of clicks and cost.
- Title & Description
Concepts. We control the title and description of
the site that the search engines display. This medium
is very measurable, and it's easy to make changes
and test response. Our
copywriter will write a variety of different titles
and descriptions that'll allow us to test what entices
the most people to click.
- Titles & Descriptions
Tailored. Research and our own experience has shown
that searchers are much more likely to click on
a listing that exactly matches the search term they
typed into the search box. For this reason, we take
each of the title & description concepts and
tailor them so each search term is included.
- Campaign Placement. We set up accounts on your behalf and place the campaign,
testing one title and one description for each search
term first. We will setup up to 20 keywords
per ad.
- Monitoring &
Reporting. For the first month, we monitor the listings weekly. This
includes removing under-performing search terms
and replacing them with different terms, swapping
out titles and descriptions to test response, and
adjusting bids as necessary, based on competitive
reaction. Ongoing Support & Reporting is available
and includes monitoring listings monthly. Or, if
you prefer, we can teach you how to check and maintain
the listings yourself.
Ongoing
reporting includes monthly reporting of results, removing
under-performing search terms, replacing them with different
terms, swapping out titles and descriptions to test
response, and adjusting bids as necessary, based on
competitive reaction.
*
Note that the fees charged by the pay per click engines
are in addition to WCF's
fees. A budget cap will be set in advance, and these
fees are never marked up in any way.
Pay-Per-Click
Management | Pay-Per-Click
Management Reporting
1) Basic Reporting - This
reporting package includes the following features:
- Google Adwords and
Overture Results. We'll provide you with a easy-to-read document showing
each search term on Google Adwords and Overture. For each term, we'll show the number of impressions
(how many times the listing was displayed), the
number of clicks, the click-through rate (CTR),
the average cost per click, the total cost, and
the ending rank. This data is also totaled for your
quick reference.
- Pay Per Click
Trends. We summarize the data and show you totals
for the campaign as a whole for Google Adwords and Overture. We'll compare this to the previous month,
so you can see if the number of clicks is rising
or falling, along with the CTR, and other measures.
2) Enhanced Reporting - Everything
in the Basic
Reporting plus the following feature:
- Conversions.
Newer web analytic software is available that can
track conversions back to their source. We can look
at your sales and determine that $X was generated
from visitors who found your site on Google Adwords and Overture using
search term Y. Some software tools even differentiate
between editorial and sponsored listings, so we
can tell how much revenue from Google Adwords and Overture came
from our Search Engine Optimization effort as opposed
to our Pay Per Click Advertising Program.
Pay-Per-Click Management | Pay-Per-Click Management Reporting
Wright
Consulting Firm has a proven
track record of increasing sales and leads,
increasing traffic, improving design and usability,
and tracking web site performance for businesses
locally and nationally.
Contact
Wright Consulting
Firm TODAY for a
FREE
Search Engine Optimization
quote!
Katy and Houston Area: (281)
599-1364
Toll-Free: (866)
261-1448
Email: info@wcfirm.com
|
|
Client Statistics Login
Wright Consulting Firm
Houston Area
Search Engine Optimization (SEO)
22136 Westheimer Parkway, Suite 224
Katy, Texas 77450
Houston Area Local: (281) 599-1364
National: (866) 261-1448
Email: info@wcfirm.com
 Subscribe to Blog RSS Feed
The WebPosition 4 Free 30-Day Trial now delivers complete website search engine visibility metrics making it an even more indispensable tool in your search marketing tool box. WebPosition 4 allows you to:
-
Report your search engine rankings
-
Target your keywords
-
Optimize pages using built-in expertise
-
Submit URLs to search engines
-
Analyze conversions using WebTrends
|
|
